Case study
Arkreach — AI-Powered PR Analytics
About the client
Arkreach set out to compete in the $4.4B PR analytics market with AI-driven measurement and media planning — deeper than social metrics and domain-level tracking. They had the product vision but needed a technical partner to build an enterprise-scale platform that could process massive news consumption data and deliver article-level insights.
QBF designed and developed Arkreach’s full-stack PR analytics SaaS from scratch: real-time campaign measurement, persona-based media planning, and crisis monitoring in one product.
The challenge
- Traditional PR analytics leaned on social data and domain-level tracking, missing article-level audience insight.
- PR firms struggled to prove earned media ROI without real-time impact tracking.
- Media planning tools lacked persona-based targeting, leading to inefficient outreach.
- Arkreach needed a highly scalable, AI-first architecture to credibly sell to enterprise agencies.
What we built
01
AI-powered PR measurement
- Real-time Share of Voice (SoV) — campaign reach beyond social media vanity metrics.
- Article-level sentiment and audience persona analysis — reader reaction measured per piece, not per domain.
- Journalist performance insights — high-impact journalists ranked by engagement.
02
Scalable media planning engine
- 97,200 media segments across 27 categories for precise outreach targeting.
- Predictive audience reach modeling — AI recommendations for media selection.
- Automated journalist discovery based on influence metrics.
03
Content optimization & crisis management
- AI-generated content performance recommendations for PR impact.
- Real-time risk alerts and crisis tracking from sentiment spikes.
Technologies
Backend
Laravel — API-driven architecture for data pipelines
Frontend
React — interactive analytics dashboards
Database
MySQL with AI-oriented data modeling
Infrastructure
AWS — auto-scaling, real-time processing
AI
Custom ML models for sentiment analysis and audience segmentation
Outcomes
$4,000/month
Enterprise client
MSL India (Publicis Groupe) onboarded at $4,000/month
38+ early adopters
Early adoption
38+ early adopters, 25+ active monthly users
114 analytics dashboards
Product usage
114 analytics dashboards created in the platform
✓
Pipeline
Enterprise outreach to Telus (Canada), Grayling (Singapore), Zeno Group
✓
Market position
Live SaaS validating AI-first PR analytics with paying agency clients
Roadmap delivered on
- Architecture ready for LLM-driven predictive modeling extensions.
- Enterprise integration patterns for global PR firms and media houses.
- Scalable data pipeline foundation for continued AI feature expansion.
Related reading
- Building AI Systems People Can Trust: defensible measurement paths, not demo fluency
- AI Doesn't Eliminate Complexity. It Moves It.: verification and ownership work after the model looks smart